Natural Beauty & Eco Friendly Cosmetics Demand UK Consumers
Natural Beauty Please Have you noticed that more and more natural beauty products now state things like ‘Paraben Free’, ‘Silicone Free’ etc? It’s a change that is giving brands a competitive edge, why? Because we demand it that’s why. What are Parabens? Parabens are a chemical compound commonly used as preservatives and are used to […]
What’s The Difference Between UK and US Consumers?
What’s The Difference Between UK and US Consumers? We are all just people at the end of the day. Most of us like to shop online or offline or both but are there any actual geodemographic shopping traits we can utilise for our marketing campaigns? You just know that’s going to be a yes…. Marketing […]
Christmas Campaign Planning – Ready For Christmas?
Christmas campaign planning. Don’t worry we’re talking about your marketing strategy and campaign plans not your turkey order.. Ideally, by now, you’ll have your Christmas campaign planning complete to the finer detail, budgets in place, creative complete or almost complete and in a few weeks, depending on what business you are in, you may even […]
Personality Targeting – What is It?
Personality targeting is about identifying and understanding different types of customer. The point of doing this is to help you find out who what your best customer profiles are. It’s about making a connection with your target audience and really knowing what makes them tick and tailoring your marketing to encourage more of the ones […]
Online Shopping – The Young Ones
Online shopping, is the process different depending on your age? Demographics and age groups do behave differently when it comes to online shopping, if you work in ecommerce marketing, you’ll know this. The older generation (pre-‘tinterneters’ thanks Peter Kay!) have been sort of forced into it and are maybe starting to trust it now. The […]
What Is Influencer Marketing?
Influencer marketing is the process of promoting and selling products or services through influential people who can create high impact conversations and have the ability to have a positive influence on the brand. It’s nothing new but with the growth of social media, brands have jumped on this marketing tool to help push their message, […]
How To Improve Your Ecommerce Customer Experience
Your ecommerce customer experience is critical to not only ensuring that they purchase but that their experience is positive, simple and fast. This is important because it will not only encourage them to come back again and increases brand loyalty, but to recommend the site to others. We are constantly bombarded in our day to […]
Facebook’s Domain Verification
Domain Verification got you confused? , don’t worry, it’s not actually a bad thing and we can point you in the right direction. To explain, Facebook have been under the spotlight of late with complaints of fake news, click bait posts, general misuse of the platform and snipes at the silence of Mark Zuckerberg at […]
Stay Safe online on Black Friday
As wonderful as Black Friday can be for fantastic Pre-Christmas offers, it’s also a wonderland for cyber criminals with such large volumes of ecommerce activity on the same day. Here are some tips to help you stay safe when you’re catching those last minute deals tonight. Check website addresses carefully, look for typos, i.e aemazon […]
The Value Of Art Direction
Art Direction – It’s often one of those ‘extra items’ when you are looking at a photography quote from your design agency and something that is often avoided in order to bring costs down. Today we had a finite amount of time to get as much done as possible (budget always a consideration). Our art […]