The Value Of Art Direction
Art Direction – It’s often one of those ‘extra items’ when you are looking at a photography quote from your design agency and something that is often avoided in order to bring costs down. Today we had a finite amount of time to get as much done as possible (budget always a consideration). Our art […]
Analytics – What Can We Learn ?
Google Analytics contains a wealth of data and while it can certainly be overwhelming, it can also be a bit addictive. What should you be paying attention to and where do you find that information? Read on friends, we’re here to help. Have you noticed the new Dashboard feature in analytics? click on the Home […]
GDPR Embrace Opportunity!
With the new GDPR rules coming into play next year, we’ve seen a lot of content focusing on the negatives and spreading fear. Whilst change like this is always going to be challenging, there are actually many positive opportunities that these changes can bring to a business! So, ever the optimists at Philosophi, we’re […]
Product Reviews – The Good, The Bad and The Ugly
Product reviews have become a key part of the consumer buying decision for some time and therefore they will not be ignored – We will embrace the reviews and make them work better for us! Why Should We Embrace Product Reviews? Good for brand and product credibility Good for customer service opportunities Good for SEO […]
Are Your Online Sales Decreasing?
Sometimes getting businesses to engage with marketing can be a hard task, especially if everything is going really well and sales are flourishing. Interestingly, it’s often when things aren’t going so well that it becomes a topic of conversation i.e online sales decreasing. There will be a time, or maybe you’ve already been there (and […]
Are You Tracking Your Campaigns Correctly?
We suspect that a large majority of businesses have little to no idea how successful a specific campaign or content piece really was for them, they may have part of the story, the open rate of an email perhaps but when you ask, ‘so what exactly were we tracking’ the response is less sure. So […]
Google’s Recent Algorithm Change – Have You Been Hit?
In February 2017 Google released an algorithm update that shook the internet right up (Penguin 4.0). According to the community, it was targeted at PBN’s (Private Blog Networks), who use nasty spammy links to drive more traffic to their ecommerce sites. How do you know if you’ve been affected? If you take notice of these […]
Chrome To Flag http Sites As Insecure
Http and https, let’s explain this first, look at the url in a web browser, it either starts http:// or https:// The S represents ‘secure’ which means you have a certificate that authenticates your domain name and enables an additional layer of security (encryption) to your incoming data. HTTPS = Hypertext Transfer Protocol Secure It has been […]
Introducing – The Samphire Club
How It All Came About It was almost a year ago when I sat down with John Harvey and we talked about his idea for a private members networking club; “Canapés & Conversations”. the idea being that business people could sit down with people they really wanted to do business with over lunch, dinner and/or […]
New Marketing Plan – Part 2
Marketing Communications In Part 1 we looked at the review and analysis of your website user experience and journey to highlight any issues your customers may face as well as looking at your website analytics to get a feel for what kind of activity your website was seeing and if you could pick out anything […]