Personality Targeting – What is It?
Personality targeting is about identifying and understanding different types of customer. The point of doing this is to help you find out who what your best customer profiles are. It’s about making a connection with your target audience and really knowing what makes them tick and tailoring your marketing to encourage more of the ones […]
Online Shopping – The Young Ones
Online shopping, is the process different depending on your age? Demographics and age groups do behave differently when it comes to online shopping, if you work in ecommerce marketing, you’ll know this. The older generation (pre-‘tinterneters’ thanks Peter Kay!) have been sort of forced into it and are maybe starting to trust it now. The […]
What Is Influencer Marketing?
Influencer marketing is the process of promoting and selling products or services through influential people who can create high impact conversations and have the ability to have a positive influence on the brand. It’s nothing new but with the growth of social media, brands have jumped on this marketing tool to help push their message, […]
How To Improve Your Ecommerce Customer Experience
Your ecommerce customer experience is critical to not only ensuring that they purchase but that their experience is positive, simple and fast. This is important because it will not only encourage them to come back again and increases brand loyalty, but to recommend the site to others. We are constantly bombarded in our day to […]
Facebook’s Domain Verification
Domain Verification got you confused? , don’t worry, it’s not actually a bad thing and we can point you in the right direction. To explain, Facebook have been under the spotlight of late with complaints of fake news, click bait posts, general misuse of the platform and snipes at the silence of Mark Zuckerberg at […]
Stay Safe online on Black Friday
As wonderful as Black Friday can be for fantastic Pre-Christmas offers, it’s also a wonderland for cyber criminals with such large volumes of ecommerce activity on the same day. Here are some tips to help you stay safe when you’re catching those last minute deals tonight. Check website addresses carefully, look for typos, i.e aemazon […]
The Value Of Art Direction
Art Direction – It’s often one of those ‘extra items’ when you are looking at a photography quote from your design agency and something that is often avoided in order to bring costs down. Today we had a finite amount of time to get as much done as possible (budget always a consideration). Our art […]
Analytics – What Can We Learn ?
Google Analytics contains a wealth of data and while it can certainly be overwhelming, it can also be a bit addictive. What should you be paying attention to and where do you find that information? Read on friends, we’re here to help. Have you noticed the new Dashboard feature in analytics? click on the Home […]
GDPR Embrace Opportunity!
With the new GDPR rules coming into play next year, we’ve seen a lot of content focusing on the negatives and spreading fear. Whilst change like this is always going to be challenging, there are actually many positive opportunities that these changes can bring to a business! So, ever the optimists at Philosophi, we’re […]
Product Reviews – The Good, The Bad and The Ugly
Product reviews have become a key part of the consumer buying decision for some time and therefore they will not be ignored – We will embrace the reviews and make them work better for us! Why Should We Embrace Product Reviews? Good for brand and product credibility Good for customer service opportunities Good for SEO […]