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Google AdWords Ad Extensions

Google search ads can be so much more than just text and a link, here’s a quick overview of the current (16/07/2015) search ad extensions you can use:

 

Manual extensions:

You or your ad manager can add these extension yourself in AdWords. They have to go through an approval process before they are enabled.

 

App extensions

Let’s you put a link below your ad which when clicked takes the user direct to your app download – obviously great for promoting your app if you have one!

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Call extensions

Great for all businesses, but especially good for small local businesses, the call extension adds a call now button next to your ad. Make sure you use it on your mobile search ads!

 

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Location Extensions

Put a map marker link next to your ad which when clicked generally takes the user to your Google business page – great for local searches.

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Review Extensions

Lets you show reviews from third party sources next to your ad. Like Winner: Productivity App of 2013…

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Sitelink Extensions

Add more than one link to your ad by specifying site link extensions below your ad. Link to your multiple landing pages for your ad…

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Callout Extensions

These are simple to add, extra items of text which sit below your ad to highlight offers, your unique selling points etc.

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Automatic Extensions:

Automated extensions are added automatically by Google if they think it will improve the performance of your ad.

 

Consumer Ratings

Link your ad to a Google consumer survey and show off your consumer ratings!

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Previous Visits

Shows a user how many times they’ve visited your site before below your ad. If they’ve been there once they are more likely to come again.

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Social Extensions

Link your ad to your Google+ business page and show off how many followers you have.

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Dynamic Structured Snippets

Show in depth details next to your ad brought in from the data on your website.

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Seller Ratings

Shows your business rating from a number of sources.

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Some of these ad extensions are very simple to set up and use, others can frankly be quite tricky. If you need help, get in touch…