Domain Verification got you confused? , don’t worry, it’s not actually a bad thing and we can point you in the right direction. To explain, Facebook have been under the spotlight of late with complaints of fake news, click bait posts, general misuse of the platform and snipes at the silence of Mark Zuckerberg at any given opportunity it seems.
While Facebook don’t always respond in words (unless from an approved PR agency) and get dragged in to arguments, they are just getting on and fixing stuff, they are a technical company after all not a media outlet.
In short, if you post links to your website, and want to edit those links (usually done for tracking and SEO), or you have other people do that for you, Facebook now say you must verify your domain, there used to be a tool called a Link Ownership Tool which allowed you to edit the metadata of your links (image, description etc). Facebook say
Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation.
You may well need the help of your IT team or whoever manages your website and/or domain name.
Quick overview here:
- Add domain in business manager
- Add DNS TXT entry in your DNS records or Upload a HTML verification file
- Associate any facebook pages you manage to the specific domain.
For full and much more detailed instructions please look at the Facebook developers page
If you are interested in what we have to say or how we say it, please feel free to have a gander through our other blog posts, we aim to write content that helps to break down the barriers people often feel where technology and marketing is concerned, we do our best to steer clear of jargon and acronyms as well. Recent articles include:
Staying safe online – was about Black Friday but is still relevant and hopefully useful
The value of art direction – our own experience of art direction as the client
Google Analytics – a demystifying of this amazing ‘Free’ business tool
There are more if you like what you read, enjoy.