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New Marketing Plan – Part 1

New Marketing Plan Part 1

As you return to work and welcome in the New Year for your business, what are you going to do differently this year? It depends of course what sector your business operates in as to when you review these things, but the new year is always a good time to talk about it when we’re […]

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January

12

2016

By: Saira

In: Consultancy, Marketing

December Marketing B2B

Philosophi - B2B December Marketing

December Marketing Maybe it’s just an industry thing, but its long been felt that December is a real dead zone for B2B marketing activities. Office parties and socials start even before December does in most cases and December marketing spend and focus decreases significantly. So, apart from kicking back and having some well earned r […]

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December

14

2015

By: Saira

In: Consultancy, Marketing

Why Do People Unsubscribe From Your Emails?

Frustrated mature man in shirt holding fingers in his ears and keeping eyes closed while standing against white background

Unsubscribes. The curse of email marketing. Most businesses use email marketing tools to send out their communications, these tools can also tell us who opened that email, clicked on which link, what they had for lunch, etc. What this software can’t tell us is why people unsubscribe. Have you done this recently? Did you just […]

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November

18

2015

By: Saira

In: Consultancy, Marketing

Black Friday Approacheth!

Black realistic curved paper banner with discount tag. Ribbon. Black Friday sale.

All set for Black Friday this year then?  November the 27th, for some people this is the last pay day before Christmas and one of the biggest online shopping days of the year. For online retailers this is a chance to really maximise on those Christmas sales (unless you’re ASDA of course). Here are some […]

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November

11

2015

By: Saira

In: Consultancy, Marketing

What’s your Budget?

Philosophi -Budget planning

The Budget. Once upon a time (and almost at the beginning of a new financial year), Mr W, who was sat in his favourite chair by a warm fire, put down the copy of his business plan that he’d been reading (that he always reviewed and kept up to date of course) and reached for his marketing […]

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November

5

2015

By: Saira

In: Consultancy, Marketing

Christmas Advertising Panic?

Christmas Advertising

Are you in need of some help to improve your Christmas advertising campaigns?  It might be that you just need a second pair of eyes or some advice on various areas you’re not 100% sure on. These previous articles of ours might be helpful for you: Adwords Set-up Tips and Common Mistakes How To maximise […]

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November

4

2015

By: Saira

In: Consultancy, Marketing

Have You Upgraded to Universal Analytics Yet?

Philosophi - Universal Analytics

I’m old school enough to remember when website analytics first came along, what a revelation! It was all quite basic back then: number of visits, busiest hour of the day, maybe the most popular page, if you were lucky. When Google brought out their offering this all changed  and the game was officially upped(!) and […]

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October

28

2015

By: Saira

In: Consultancy, Marketing

Images – The Visual Content of Champions!

Philosophi -Images. The Visual Content of Champions

Your marketing ads need to be competing on so many levels these days as more and more businesses are vying for attention. So what part do images play in marketing really? We know they are powerful, we know that consumers have short attention spans, sounds like the perfect focus, right? If you look at the […]

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October

9

2015

By: Saira

In: Consultancy, Design & Development, Marketing

Has Google Voice Search Changed Anything?

The use of Google Voice Search is on the rise since its launch several years ago, do you search verbally or is it just our teens leading the way? If you aren’t familiar with this feature, its that microphone shaped icon on the Google search box.. you activate it by saying “Ok Google..” followed by […]

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October

5

2015

By: Saira

In: Consultancy, Marketing

AdWords set-up tips and common mistakes

Google Adwords Logo

Setting up an AdWords campaign? We’ve pulled together a few tips and common mistakes to avoid.   Competitor analysis Don’t start running ads without knowing at least a bit about your market and competitors in the Pay Per Click landscape. Once you’ve done your keyword research, enter some of the keywords into Google to see […]

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September

11

2015

By: Rhea

In: Consultancy, Marketing