Home » News » Marketing

Product Reviews – The Good, The Bad and The Ugly

Product Reviews - the good- the bad and the ugly emoticon faces

Product reviews have become a key part of the consumer buying decision for some time and therefore they will not be ignored – We will embrace the reviews and make them work better for us! Why Should We Embrace Product Reviews?  Good for brand and product credibility Good for customer service opportunities Good for SEO […]

Read more ›

July

12

2017

By: Saira

In: Consultancy, Marketing

Are Your Online Sales Decreasing?

man considering why online sales decreasing

Sometimes getting businesses to engage with marketing can be a hard task, especially if everything is going really well and sales are flourishing. Interestingly, it’s often when things aren’t going so well that it becomes a topic of conversation i.e online sales decreasing. There will be a time, or maybe you’ve already been there (and […]

Read more ›

June

26

2017

By: Saira

In: Consultancy, Marketing

Are You Tracking Your Campaigns Correctly?

Using utm tracking

We suspect that a large majority of businesses have little to no idea how successful a specific campaign or content piece really was for them, they may have part of the story, the open rate of an email perhaps but when you ask, ‘so what exactly were we tracking’ the response is less sure. So […]

Read more ›

May

15

2017

By: Saira

In: Consultancy, Marketing

Google’s Recent Algorithm Change – Have You Been Hit?

Googles Penguin algorithm

In February 2017 Google released an algorithm update that shook the internet right up (Penguin 4.0). According to the community, it was targeted at PBN’s (Private Blog Networks), who use nasty spammy links to drive more traffic to their ecommerce sites. How do you know if you’ve been affected? If you take notice of these […]

Read more ›

March

23

2017

By: Saira

In: Consultancy, Marketing

Chrome To Flag http Sites As Insecure

Chrome To Flag http Sites As Insecure

Http and https, let’s explain this first, look at the url in a web browser, it either starts http:// or https:// The S represents ‘secure’ which means you have a certificate that authenticates your domain name and enables an additional layer of security (encryption) to your incoming data. HTTPS = Hypertext Transfer Protocol Secure It has been […]

Read more ›

January

18

2017

By: Saira

In: Marketing

Introducing – The Samphire Club

The Samphire Club

How It All Came About It was almost a year ago when I sat down with John Harvey and we talked about his idea for a private members networking club;  “Canapés & Conversations”. the idea being that business people could sit down with people they really wanted to do business with over lunch, dinner and/or […]

Read more ›

April

8

2016

By: Saira

In: Consultancy, Design & Development, Marketing

New Marketing Plan – Part 2

In Part 1 we looked at the review and analysis of your website user experience and journey to highlight any issues your customers may face as well as looking at your website analytics to get a feel for what kind of activity your website was seeing and if you could pick out anything to celebrate […]

Read more ›

February

15

2016

By: Saira

In: Consultancy, Marketing

How To Stop Losing Up To 25% Of Your Ad Revenue

25% potential lost revenue

Further to our five minute knowledge share at the Chamber this week,  please find below the note and slides if you didn’t have time to note down all the key points. On average, in the UK, up to 25% of potential revenue is needlessly lost when online advertising. Top Reasons No strategy – paid for […]

Read more ›

January

22

2016

By: Saira

In: Consultancy, Marketing

New Marketing Plan – Part 1

New Marketing Plan Part 1

As you return to work and welcome in the New Year for your business, what are you going to do differently this year? It depends of course what sector your business operates in as to when you review these things, but the new year is always a good time to talk about it when we’re […]

Read more ›

January

12

2016

By: Saira

In: Consultancy, Marketing

December – A B2B Marketeers Graveyard ?

a man with a reindeer antlers headband relaxing in his office chair after an office christmas party

Maybe it’s just an industry thing, but its long been felt that December is a real dead zone for B2B marketing activities. Office parties and socials start even before December does in most cases and marketing spend and focus decreases significantly. So, apart from kicking back and having some well earned r & r, what […]

Read more ›

December

14

2015

By: Saira

In: Consultancy, Marketing