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Google’s Recent Algorithm Change – Have You Been Hit?

Googles Penguin algorithm

In February 2017 Google released an algorithm update that shook the internet right up (Penguin 4.0). According to the community, it was targeted at PBN’s (Private Blog Networks), who use nasty spammy links to drive more traffic to their ecommerce sites. How do you know if you’ve been affected? If you take notice of these […]

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March

23

2017

By: Saira

In: Consultancy, Marketing

Chrome To Flag http Sites As Insecure

Chrome To Flag http Sites As Insecure

Http and https, let’s explain this first, look at the url in a web browser, it either starts http:// or https:// The S represents ‘secure’ which means you have a certificate that authenticates your domain name and enables an additional layer of security (encryption) to your incoming data. HTTPS = Hypertext Transfer Protocol Secure It has been […]

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January

18

2017

By: Saira

In: Marketing

Introducing – The Samphire Club

The Samphire Club

How It All Came About It was almost a year ago when I sat down with John Harvey and we talked about his idea for a private members networking club;  “Canapés & Conversations”. the idea being that business people could sit down with people they really wanted to do business with over lunch, dinner and/or […]

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April

8

2016

By: Saira

In: Consultancy, Design & Development, Marketing

New Marketing Plan – Part 2

In Part 1 we looked at the review and analysis of your website user experience and journey to highlight any issues your customers may face as well as looking at your website analytics to get a feel for what kind of activity your website was seeing and if you could pick out anything to celebrate […]

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February

15

2016

By: Saira

In: Consultancy, Marketing

How To Stop Losing Up To 25% Of Your Ad Revenue

25% potential lost revenue

Further to our five minute knowledge share at the Chamber this week,  please find below the note and slides if you didn’t have time to note down all the key points. On average, in the UK, up to 25% of potential revenue is needlessly lost when online advertising. Top Reasons No strategy – paid for […]

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January

22

2016

By: Saira

In: Consultancy, Marketing

New Marketing Plan – Part 1

New Marketing Plan Part 1

As you return to work and welcome in the New Year for your business, what are you going to do differently this year? It depends of course what sector your business operates in as to when you review these things, but the new year is always a good time to talk about it when we’re […]

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January

12

2016

By: Saira

In: Consultancy, Marketing

December – A B2B Marketeers Graveyard ?

a man with a reindeer antlers headband relaxing in his office chair after an office christmas party

Maybe it’s just an industry thing, but its long been felt that December is a real dead zone for B2B marketing activities. Office parties and socials start even before December does in most cases and marketing spend and focus decreases significantly. So, apart from kicking back and having some well earned r & r, what […]

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December

14

2015

By: Saira

In: Consultancy, Marketing

Why Do People Unsubscribe From Your Emails?

Frustrated mature man in shirt holding fingers in his ears and keeping eyes closed while standing against white background

Most businesses use email marketing tools to send out their communications, these tools can also tell us who opened that email, clicked on which link, what they had for lunch, etc. What this software can’t tell us is why people unsubscribe. Have you done this recently? Did you just want to click on a simple […]

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November

18

2015

By: Saira

In: Consultancy, Marketing

Black Friday Approacheth!

Black realistic curved paper banner with discount tag. Ribbon. Black Friday sale.

All set for Black Friday this year then?  November the 27th, for some people this is the last pay day before Christmas and one of the biggest online shopping days of the year. For online retailers this is a chance to really maximise on those Christmas sales (unless you’re ASDA of course). Here are some […]

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November

11

2015

By: Saira

In: Consultancy, Marketing

What’s your Budget?

Cartoon of businesspeople in a meeting looking at leader who is beside a chart showing business growth and the word 'wow'.

Once upon a time (and almost at the beginning of a new financial year), Mr W, who was sat in his favourite chair by a warm fire, put down the copy of his business plan that he’d been reading (that he always reviewed and kept up to date of course) and reached for his marketing budget planning […]

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November

5

2015

By: Saira

In: Consultancy, Marketing