Home » News » Marketing

What Is Influencer Marketing?

philosophi -what-is-influencer-marketing-blog

Influencer marketing is the process of promoting and selling products or services through influential people who can create high impact conversations and have the ability to have a positive influence on the brand. It’s nothing new but with the growth of social media, brands have jumped on this marketing tool to help push their message, […]

Read more ›

June

18

2018

By: Saira

In: Consultancy, Marketing

How To Improve Your Ecommerce Customer Experience

Philosophi - How To Improve Your Ecommerce Customer Experience-blog

Your ecommerce customer experience is critical to not only ensuring that they purchase but that their experience is positive, simple and fast. This is important because it will not only encourage them to come back again and increases brand loyalty, but to recommend the site to others. We are constantly bombarded in our day to […]

Read more ›

March

6

2018

By: Saira

In: Consultancy, Marketing

Facebook’s Domain Verification

facebook domain verification

Domain Verification got you confused? , don’t worry, it’s not actually a bad thing and we can point you in the right direction.  To explain,  Facebook have been under the spotlight of late with complaints of fake news, click bait posts, general misuse of the platform and snipes at the silence of Mark Zuckerberg at […]

Read more ›

January

19

2018

By: Saira

In: Consultancy, Marketing

Analytics – What Can We Learn ?

Philosophi- Analytics - what-can-we-learn

Google Analytics contains a wealth of data and while it can certainly be overwhelming, it can also be a bit addictive. What should you be paying attention to and where do you find that information? Read on friends, we’re here to help. Have you noticed the new Dashboard feature in analytics? click on the Home […]

Read more ›

August

22

2017

By: Saira

In: Consultancy, Marketing

GDPR Embrace Opportunity!

GDPR - embrace opportunity post

  With the new GDPR rules coming into play next year, we’ve seen a lot of content focusing on the negatives and spreading fear. Whilst change like this is always going to be challenging, there are actually many positive opportunities that these changes can bring to a business! So, ever the optimists at Philosophi, we’re […]

Read more ›

August

18

2017

By: Saira

In: Consultancy, Marketing

Product Reviews – The Good, The Bad and The Ugly

Product Reviews - the good- the bad and the ugly emoticon faces

Product reviews have become a key part of the consumer buying decision for some time and therefore they will not be ignored – We will embrace the reviews and make them work better for us! Why Should We Embrace Product Reviews?  Good for brand and product credibility Good for customer service opportunities Good for SEO […]

Read more ›

July

12

2017

By: Saira

In: Consultancy, Marketing

Are Your Online Sales Decreasing?

man considering why online sales decreasing

Sometimes getting businesses to engage with marketing can be a hard task, especially if everything is going really well and sales are flourishing. Interestingly, it’s often when things aren’t going so well that it becomes a topic of conversation i.e online sales decreasing. There will be a time, or maybe you’ve already been there (and […]

Read more ›

June

26

2017

By: Saira

In: Consultancy, Marketing

Are You Tracking Your Campaigns Correctly?

Using utm tracking

We suspect that a large majority of businesses have little to no idea how successful a specific campaign or content piece really was for them, they may have part of the story, the open rate of an email perhaps but when you ask, ‘so what exactly were we tracking’ the response is less sure. So […]

Read more ›

May

15

2017

By: Saira

In: Consultancy, Marketing

Google’s Recent Algorithm Change – Have You Been Hit?

Googles Penguin algorithm

In February 2017 Google released an algorithm update that shook the internet right up (Penguin 4.0). According to the community, it was targeted at PBN’s (Private Blog Networks), who use nasty spammy links to drive more traffic to their ecommerce sites. How do you know if you’ve been affected? If you take notice of these […]

Read more ›

March

23

2017

By: Saira

In: Consultancy, Marketing

Chrome To Flag http Sites As Insecure

Chrome To Flag http Sites As Insecure

Http and https, let’s explain this first, look at the url in a web browser, it either starts http:// or https:// The S represents ‘secure’ which means you have a certificate that authenticates your domain name and enables an additional layer of security (encryption) to your incoming data. HTTPS = Hypertext Transfer Protocol Secure It has been […]

Read more ›

January

18

2017

By: Saira

In: Marketing