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The Value Of Art Direction

philosophi -photoshoot planning and art direction

Art Direction – It’s often one of those ‘extra items’ when you are looking at a photography quote from your design agency and something that is often avoided in order to bring costs down. Today we had a finite amount of time to get as much done as possible (budget always a consideration). Our art […]

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October

6

2017

By: Saira

In: Design & Development, Fun stuff

Introducing – The Samphire Club

The Samphire Club

How It All Came About It was almost a year ago when I sat down with John Harvey and we talked about his idea for a private members networking club;  “Canapés & Conversations”. the idea being that business people could sit down with people they really wanted to do business with over lunch, dinner and/or […]

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April

8

2016

By: Saira

In: Consultancy, Design & Development, Marketing

Images – The Visual Content of Champions!

Close up on blue eyes of a husky dog

Your marketing ads need to be competing on so many levels these days as more and more businesses are vying for attention. So what part do images play in marketing really? We know they are powerful, we know that consumers have short attention spans, sounds like the perfect focus, right? If you look at the […]

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October

9

2015

By: Saira

In: Consultancy, Design & Development, Marketing

How to write a great brief

Young confident woman in super hero costume

You know what you want to achieve, maybe you already know who can help you get there, but you need to write a brief…..don’t panic, help is here! The worst brief I have ever received was from a potential new client who simply sent me an email with a link to a competitors website adding […]

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September

7

2015

By: Saira

In: Consultancy, Design & Development, Marketing

Google & Alphabet Explained

Who are Alphabet Inc and what have they got to do with Google? Alphabet Inc are a new holding company essentially and so Google classic, as it’s often referred to, will sit within this company along with other projects like X Lab, Calico life, Nest and Fibre. In short, they’ve done this for three key […]

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August

17

2015

By: Saira

In: Consultancy, Design & Development, Marketing

Is Consultancy a dirty word?

You only have to know how to do something vaguely and you’re in the club.  I think it’s a common misconception of a consultant that makes people groan and roll their eyes. In our opinion consultancy should be delivered by an industry or sector expert,  someone who really does know their stuff and has had […]

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July

8

2015

By: Saira

In: Consultancy, Design & Development, Marketing