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What’s your Budget?

Philosophi -Budget planning

The Budget. Once upon a time (and almost at the beginning of a new financial year), Mr W, who was sat in his favourite chair by a warm fire, put down the copy of his business plan that he’d been reading (that he always reviewed and kept up to date of course) and reached for his marketing […]

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November

5

2015

By: Saira

In: Consultancy, Marketing

Christmas Advertising Panic?

Christmas Advertising

Are you in need of some help to improve your Christmas advertising campaigns?  It might be that you just need a second pair of eyes or some advice on various areas you’re not 100% sure on. These previous articles of ours might be helpful for you: Adwords Set-up Tips and Common Mistakes How To maximise […]

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November

4

2015

By: Saira

In: Consultancy, Marketing

Have You Upgraded to Universal Analytics Yet?

Philosophi - Universal Analytics

I’m old school enough to remember when website analytics first came along, what a revelation! It was all quite basic back then: number of visits, busiest hour of the day, maybe the most popular page, if you were lucky. When Google brought out their offering this all changed  and the game was officially upped(!) and […]

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October

28

2015

By: Saira

In: Consultancy, Marketing

Images – The Visual Content of Champions!

Philosophi -Images. The Visual Content of Champions

Your marketing ads need to be competing on so many levels these days as more and more businesses are vying for attention. So what part do images play in marketing really? We know they are powerful, we know that consumers have short attention spans, sounds like the perfect focus, right? If you look at the […]

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October

9

2015

By: Saira

In: Consultancy, Design & Development, Marketing

Has Google Voice Search Changed Anything?

The use of Google Voice Search is on the rise since its launch several years ago, do you search verbally or is it just our teens leading the way? If you aren’t familiar with this feature, its that microphone shaped icon on the Google search box.. you activate it by saying “Ok Google..” followed by […]

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October

5

2015

By: Saira

In: Consultancy, Marketing

AdWords set-up tips and common mistakes

Google Adwords Logo

Setting up an AdWords campaign? We’ve pulled together a few tips and common mistakes to avoid.   Competitor analysis Don’t start running ads without knowing at least a bit about your market and competitors in the Pay Per Click landscape. Once you’ve done your keyword research, enter some of the keywords into Google to see […]

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September

11

2015

By: Rhea

In: Consultancy, Marketing

How to write a great brief

philosophi - how to write a great brief

You know what you want to achieve, maybe you already know who can help you get there, but you need to write a brief…..don’t panic, help is here! The worst brief I have ever received was from a potential new client who simply sent me an email with a link to a competitors website adding […]

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September

7

2015

By: Saira

In: Consultancy, Design & Development, Marketing

The Peoples Social Media Power

Young woman yelling into a handheld megaphone

Last night I found myself compelled to sign a petition to the government relating to the Syrian refugee crisis and today I read on the BBC news site that the government have had to rethink their stance on refugee numbers being allowed into the UK due to this very petition, and the fact it is […]

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September

4

2015

By: Saira

In: Consultancy, Marketing

Why We Think MailChimp is Awesome

  In the world of email marketing, there are a few big players who dominate the market, MailChimp is one of these and we think they’ve got it pretty spot on. I must mention at this stage that we are not being paid to promote their services, we’re sharing this because we found something we […]

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August

20

2015

By: Saira

In: Consultancy, Marketing

Google & Alphabet Inc Explained

Who are Alphabet Inc and what have they got to do with Google? Alphabet Inc are a new holding company essentially and so Google classic, as it’s often referred to, will sit within this company along with other projects like X Lab, Calico life, Nest and Fibre. In short, they’ve done this for three key […]

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August

17

2015

By: Saira

In: Consultancy, Design & Development, Marketing