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What’s The Difference Between UK and US Consumers?

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What’s The Difference Between UK and US Consumers? We are all just people at the end of the day. Most of us like to shop online or offline or both but are there any actual geodemographic shopping traits we can utilise for our marketing campaigns?  You just know that’s going to be a yes…. Marketing […]

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September

4

2018

By: Saira

In: Consultancy, Marketing

Christmas Campaign Planning – Ready For Christmas?

Christmas campaign planning - Santa Claus doing the ironing

Christmas campaign planning. Don’t worry we’re talking about your marketing strategy and campaign plans not your turkey order.. Ideally, by now, you’ll have your Christmas campaign planning complete to the finer detail, budgets in place, creative complete or almost complete and in a few weeks, depending on what business you are in, you may even […]

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August

21

2018

By: Saira

In: Consultancy, Marketing

Personality Targeting – What is It?

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Personality targeting is about identifying and understanding different types of customer.  The point of doing this is to help you find out who what your best customer profiles are. It’s about making a connection with your target audience and really knowing what makes them tick and tailoring your marketing to encourage more of the ones […]

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August

20

2018

By: Saira

In: Consultancy, Marketing

What Is Influencer Marketing?

philosophi -what-is-influencer-marketing-blog

Influencer marketing is the process of promoting and selling products or services through influential people who can create high impact conversations and have the ability to have a positive influence on the brand. It’s nothing new but with the growth of social media, brands have jumped on this marketing tool to help push their message, […]

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June

18

2018

By: Saira

In: Consultancy, Marketing

How To Improve Your Ecommerce Customer Experience

Philosophi - How To Improve Your Ecommerce Customer Experience-blog

Your ecommerce customer experience is critical to not only ensuring that they purchase but that their experience is positive, simple and fast. This is important because it will not only encourage them to come back again and increases brand loyalty, but to recommend the site to others. We are constantly bombarded in our day to […]

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March

6

2018

By: Saira

In: Consultancy, Marketing

Facebook’s Domain Verification

facebook domain verification

Domain Verification got you confused? , don’t worry, it’s not actually a bad thing and we can point you in the right direction.  To explain,  Facebook have been under the spotlight of late with complaints of fake news, click bait posts, general misuse of the platform and snipes at the silence of Mark Zuckerberg at […]

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January

19

2018

By: Saira

In: Consultancy, Marketing

Stay Safe online on Black Friday

black friday - bad santa dog mugshot

As wonderful as Black Friday can be for fantastic Pre-Christmas offers, it’s also a wonderland for cyber criminals with such large volumes of ecommerce activity on the same day. Here are some tips to help you stay safe when you’re catching those last minute deals tonight. Check website addresses carefully, look for typos, i.e aemazon […]

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November

24

2017

By: Saira

In: Consultancy

Analytics – What Can We Learn ?

Philosophi- Analytics - what-can-we-learn

Google Analytics contains a wealth of data and while it can certainly be overwhelming, it can also be a bit addictive. What should you be paying attention to and where do you find that information? Read on friends, we’re here to help. Have you noticed the new Dashboard feature in analytics? click on the Home […]

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August

22

2017

By: Saira

In: Consultancy, Marketing

GDPR Embrace Opportunity!

GDPR - embrace opportunity post

  With the new GDPR rules coming into play next year, we’ve seen a lot of content focusing on the negatives and spreading fear. Whilst change like this is always going to be challenging, there are actually many positive opportunities that these changes can bring to a business! So, ever the optimists at Philosophi, we’re […]

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August

18

2017

By: Saira

In: Consultancy, Marketing

Product Reviews – The Good, The Bad and The Ugly

Product Reviews - the good- the bad and the ugly emoticon faces

Product reviews have become a key part of the consumer buying decision for some time and therefore they will not be ignored – We will embrace the reviews and make them work better for us! Why Should We Embrace Product Reviews?  Good for brand and product credibility Good for customer service opportunities Good for SEO […]

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July

12

2017

By: Saira

In: Consultancy, Marketing