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Ecommerce Promotional Planning

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When it comes to promotional planning for the year people usually start with the key retail seasonal highlights. Of course Christmas is a huge period for most, and the January sales, but what about the rest of the year? Finding key promotion dates The best place to start are the most common seasonal holidays and […]

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February

11

2019

By: Saira

In: Consultancy, Marketing

Marketing Performance – Win More Customers In 2019

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It’s a little early in the year to ask if you have analysed your 2018 marketing performance yet but here’s our thoughts on areas to look at and things to consider for 2019. 2018 In Retrograde One of the quickest activities you can do to get a feel for your web traffic is to look […]

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January

7

2019

By: Saira

In: Consultancy, Marketing

Google – Mobile First Indexing Emails

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Mobile First Indexing is all about how Google gathers content, it does this to ensure that users on mobiles that search are delivered the best results and content. Often this content appears differently on mobile or responsive layouts.  So if you have received an email that looks like this in the last few days, this […]

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September

20

2018

By: Saira

In: Consultancy, Marketing

Natural Beauty & Eco Friendly Cosmetics Demand UK Consumers

philosophi-Blog-Natural Beauty Uk Demands

Natural Beauty Please Have you noticed that more and more natural beauty products now state things like ‘Paraben Free’, ‘Silicone Free’ etc? It’s a change that is giving brands a competitive edge, why? Because we demand it that’s why. What are Parabens? Parabens are a chemical compound commonly used as preservatives and are used to […]

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September

11

2018

By: Saira

In: Consultancy, Marketing

What’s The Difference Between UK and US Consumers?

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What’s The Difference Between UK and US Consumers? We are all just people at the end of the day, most of us like to shop online or offline or both but are there any actual geodemographic shopping traits we can utilise for our marketing campaigns?  You just know that’s going to be a yes…. Marketing […]

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September

4

2018

By: Saira

In: Consultancy, Marketing

Christmas Campaign Planning – Ready For Christmas?

Christmas campaign planning - Santa Claus doing the ironing

Christmas campaign planning. Don’t worry we’re talking about your marketing strategy and campaign plans not your turkey order.. Ideally, by now, you’ll have your Christmas campaign planning complete to the finer detail, budgets in place, creative complete or almost complete and in a few weeks, depending on what business you are in, you may even […]

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August

21

2018

By: Saira

In: Consultancy, Marketing

Personality Targeting – What is It?

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Personality targeting is about identifying and understanding different types of customer.  The point of doing this is to help you find out who what your best customer profiles are. It’s about making a connection with your target audience and really knowing what makes them tick and tailoring your marketing to encourage more of the ones […]

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August

20

2018

By: Saira

In: Consultancy, Marketing

Online Shopping – The Young Ones

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Online shopping, is the process different depending on your age? Demographics and age groups do behave differently when it comes to online shopping, if you work in ecommerce marketing, you’ll know this. The older generation (pre-‘tinterneters’ thanks Peter Kay!) have been sort of forced into it and are maybe starting to trust it now. The […]

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August

14

2018

By: Saira

In: Marketing

What Is Influencer Marketing?

philosophi -what-is-influencer-marketing-blog

Influencer marketing is the process of promoting and selling products or services through influential people who can create high impact conversations and have the ability to have a positive influence on the brand. It’s nothing new but with the growth of social media, brands have jumped on this marketing tool to help push their message, […]

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June

18

2018

By: Saira

In: Consultancy, Marketing

How To Improve Your Ecommerce Customer Experience

Philosophi - How To Improve Your Ecommerce Customer Experience-blog

Your ecommerce customer experience is critical to not only ensuring that they purchase but that their experience is positive, simple and fast. This is important because it will not only encourage them to come back again and increases brand loyalty, but to recommend the site to others. We are constantly bombarded in our day to […]

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March

6

2018

By: Saira

In: Consultancy, Marketing