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LSI Keywords for SEO

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LSI Keywords for SEO are something to be taken notice of in 2019. Never heard of the phrase LSI? We’re here to assist. What Are LSI Keywords? LSI is short for Latent Semantic Indexing. It’s what search engines use to understand what other words (keywords and phrases) people use around a given subject.  LSI keywords […]

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April

12

2019

By: Saira

In: Consultancy, Marketing

Is Email Marketing Still Effective?

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With the shake up the world had last year with the GDPR changes, we were wondering how people were feeling about using email marketing in their marketing mix this year. Many companies were so terrified of potential legal action and large fines that they decimated their entire email marketing databases. The results for many, a […]

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April

3

2019

By: Saira

In: Consultancy, Marketing

CBD – Spotting The Next Big Thing!

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CBD – short for cannabinoids, and from the cannabis plant (although not the extract that gets you high), is set to be 2019’s hottest new craze in skincare! It has long been known that there are positive healing qualities, as is often mentioned with medical marijuana. All of a sudden, every skincare and cosmetics company […]

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March

7

2019

By: Saira

In: Consultancy, Marketing

Understanding Your Marketing Funnel

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A Marketing Funnel is best described as the stages a person goes through before converting into a customer. Many people take the first initial steps, and the numbers generally thin out as they pass down the funnel. The Linear Marketing Funnel Until now as marketers, we have used demographics to guide and approximate user intent […]

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February

22

2019

By: Saira

In: Consultancy, Marketing

Ecommerce Promotional Planning

Philosophi - ecommerce promotional planning

When it comes to promotional planning for the year people usually start with the key retail seasonal highlights. Of course Christmas is a huge period for most, and the January sales, but what about the rest of the year? Finding key promotion dates The best place to start are the most common seasonal holidays and […]

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February

11

2019

By: Saira

In: Consultancy, Marketing

Marketing Performance – Win More Customers In 2019

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It’s a little early in the year to ask if you have analysed your 2018 marketing performance yet but here’s our thoughts on areas to look at and things to consider for 2019. 2018 In Retrograde One of the quickest activities you can do to get a feel for your web traffic is to look […]

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January

7

2019

By: Saira

In: Consultancy, Marketing

Google – Mobile First Indexing Emails

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Mobile First Indexing is all about how Google gathers content, it does this to ensure that users on mobiles that search are delivered the best results and content. Often this content appears differently on mobile or responsive layouts.  So if you have received an email that looks like this in the last few days, this […]

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September

20

2018

By: Saira

In: Consultancy, Marketing

Natural Beauty & Eco Friendly Cosmetics Demand UK Consumers

philosophi-Blog-Natural Beauty Uk Demands

Natural Beauty Please Have you noticed that more and more natural beauty products now state things like ‘Paraben Free’, ‘Silicone Free’ etc? It’s a change that is giving brands a competitive edge, why? Because we demand it that’s why. What are Parabens? Parabens are a chemical compound commonly used as preservatives and are used to […]

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September

11

2018

By: Saira

In: Consultancy, Marketing

What’s The Difference Between UK and US Consumers?

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What’s The Difference Between UK and US Consumers? We are all just people at the end of the day, most of us like to shop online or offline or both but are there any actual geodemographic shopping traits we can utilise for our marketing campaigns?  You just know that’s going to be a yes…. Marketing […]

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September

4

2018

By: Saira

In: Consultancy, Marketing

Christmas Campaign Planning – Ready For Christmas?

Christmas campaign planning - Santa Claus doing the ironing

Christmas campaign planning. Don’t worry we’re talking about your marketing strategy and campaign plans not your turkey order.. Ideally, by now, you’ll have your Christmas campaign planning complete to the finer detail, budgets in place, creative complete or almost complete and in a few weeks, depending on what business you are in, you may even […]

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August

21

2018

By: Saira

In: Consultancy, Marketing